AI-Search Optimised Infrastructure + Native Booking for a Premium Boxing Brand.
SHE HITS DIFFERENT
FEMALE BOXING + FITNESS COACHING
FULL BRAND ARCHITECTURE (IDENTITY + DIGITAL) // WIX STUDIO
SYMPTOM: BRAND REALIGNMENT + MARGIN LEAKAGE
THE DIAGNOSIS.
While Laura had built a fiercely loyal, high-energy community in the real world, her digital presence was completely disconnected. The existing branding felt generic, failing to reflect the premium, empowering coaching she delivered on-site. Furthermore, the business relied on a clunky, unbranded third-party booking app. This not only broke the premium client journey by sending users away from her domain, but it also bled profit margins through unnecessary platform transaction fees and surrendered vital ownership of her client data.
PROTOCOL: DIGITAL EMPIRE REBUILD
THE PRESCRIPTION.
We completely stripped back the brand's digital storefront and engineered a high-converting revenue asset on Wix Studio.
Visual Calibration: We designed a custom, multi-asset logo suite and visual identity rooted in high-contrast, impactful typography that her community actively helped shape.
Native Ecosystem: We migrated the business entirely away from third-party platforms, building a seamless, native Booking Engine directly on her domain to keep 100% of profit margins in-house.
GEO Infrastructure: We built the site's text layers and structural headings around semantic Geographic Search Optimisation (GEO) to trigger algorithmic local visibility without clunky keyword stuffing.
INSTANT AI SEARCH RANK
Pulled into Google AI Search results within 17 days of launch for high-intent local phrases.
100% Margin Retention
Completely eliminated third-party platform booking fees by keeping transactions native.
Responsive Brand Suite
A comprehensive asset toolkit optimized to scale perfectly from digital favicons to embroidered apparel.
STATUS: LOCAL MARKET DOMINANCE
THE OUTCOME
A fearless, professional digital flagship that commands immediate local authority. The site went live on June 1st, and within exactly 17 days of deployment, the GEO architecture triggered Google AI Search results, ranking Laura prominently alongside multi-million-pound commercial gyms for high-intent search phrases. By owning her booking ecosystem, She Hits Different has eliminated platform transaction fees, unified client tracking, and established an unshakeable digital footprint.
CLINICAL APPROVAL.
I cannot recommend 149 Agency highly enough! From the very beginning, she understood exactly what I wanted to achieve and completely transformed my website with a fresh, professional rebrand that perfectly reflects my business.
Not only did she create a stunning new look, but she also implemented a new booking system that has made managing appointments so much easier and more efficient. Throughout the entire process, she was incredibly knowledgeable, responsive, and supportive.
What really stood out was how she consistently went above and beyond. Nothing was ever too much trouble, and she exceeded my expectations in every way. Her attention to detail, creativity, and dedication to delivering the best possible result were outstanding.
If you're looking for someone who genuinely cares about your business and delivers exceptional results, I would highly recommend 149 Agency. Thank you!
Laura Polson
SHE HITS DIFFERENT